LV= DVD evokes memories of The Widow's Story

The Day Our Lives Changed was this week unveiled by provider LV= and tells the true story of the impact a car crash had on the family of a former broker who had no IP. It has reminded advisers of a video widely referred to as The Widow’s Story - a fictional account illustrating the potential consequences of failing to buy protection - which was banned shortly after the FSA replaced the SIB in 1997. Advisers and protection salesmen commonly showed The Widow’s Story to potential customers. LV= describes its eight-minute DVD, which will also be available online, as “a scary but not a scarem...