Schoolkids think ISA is an iPod accessory - PFS

clock •

The Personal Finance Society (PFS) has pledged to raise financial awareness among young people after research suggested hundreds of thousands of school leavers think an ISA is an accessory for an iPod.

It is joining forces with the Personal Finance Education Group (PFEG) and is asking members to volunteer their time to give pupils insight into the financial world. Volunteers will participate in a one-day training and development course, after which they will be partnered with local schools. Activities already include Deal or No Deal sessions, helping pupils learn about choosing a mobile phone contract, and a 'Stock Market Challenge' day, where pupils become investors in a role-play simulation of the stock market. "It is essential we are able to give our next generation the underst...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advised clients want more personal investment communication

Advised clients want more personal investment communication

Four in ten say comms focused more on product than goals

Jenna Brown
clock 12 November 2026 • 3 min read
How economic abuse manifests itself in pensions, mortgages and protection

How economic abuse manifests itself in pensions, mortgages and protection

Second in a three part series

Shelley Read
clock 11 November 2026 • 5 min read
Celtic FP founder launches online admin platform for advisers

Celtic FP founder launches online admin platform for advisers

‘Developed by people who understand the industry’

Jenna Brown
clock 10 November 2026 • 2 min read