FSA gives firms more advertising freedom

The regulator says it has simplified the rules, which come in to force on November 1, to allow firms more flexibility with financial promotions. Tony Katz, manager of funds promotion supervision at the FSA, says a less rigid approach to promotions will mean they are better tailored to consumers’ needs. He says: “We’ve taken detailed rules and stripped out the detail and focused more on outcomes of what we are trying to achieve. Rather than a one size fits all, what we’ve done is get rid of that and allowed firms to be creative and help customers make an informed decision.” David Geale,...