AEGON scores in Ajax link-up

clock

AEGON has announced it will become the main sponsor of Amsterdam football giants Ajax from next season.

In a move to expand its international presence, the AEGON name will appear on the club’s world-famous red and white kit for at least seven years. AEGON N.V board member Johan van der Werf says AEGON and Ajax share strong ambitions and a similar outlook. “Just like AEGON, Ajax has strong roots in the Netherlands but is recognised around the world,” he says. “For many years, Ajax has been one of the leading teams in Europe and we are honoured to have the opportunity to sponsor such a renowned and quality soccer club." Ajax will receive between €10m-12m per-season from AEGON, depending on ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Adviser guide aims to 'demystify' Consumer Duty annual reporting

Adviser guide aims to 'demystify' Consumer Duty annual reporting

Firms to produce first annual Consumer Duty board report

Sahar Nazir
clock 02 May 2024 • 1 min read
Behavioural coaching a 'tough sell' among prospective clients

Behavioural coaching a 'tough sell' among prospective clients

‘Clients overlook major sources of value from advisers’

Isabel Baxter
clock 02 May 2024 • 1 min read
How fuzzy personal boundaries can lead to professional misconduct

How fuzzy personal boundaries can lead to professional misconduct

Make ethics reviews part of regular team training and development

Philippa Hann and Moira Somers
clock 02 May 2024 • 4 min read