Financial marketers fear for jobs as sales slide

Approximately 30% of financial marketers believe economic conditions for their firm will deteriorate in the next 12 months, according to the latest Marketing Trends Survey from the Chartered Institute of Marketing (CIM). Negative sentiment has already knocked anticipated sales performance figures, which have fallen dramatically among financial marketers. The average figure of 3.3% growth is half of that anticipated six months ago. For the first time since autumn 2005, more financial marketers believe the economic climate will get worse rather than better, with 36% worried about their jo...