Egg to go if Aviva and Pru merge - papers 21st March

clock

EGG, THE INTERNET bank owned by Prudential, would be put up for sale if Aviva succeeds in its £17bn all-share bid for its smaller rival, reports The Daily Telegraph.

According to the paper, the plan emerged as Aviva made a formal offer for Prudential, saying it would create a global giant with a market capitalisation of £36bn and £40bn of premium income. While Aviva has yet to draw up detailed plans to sell Egg, sources said it would make the move a priority if its offer for Prudential succeeds because it would not fit with the insurer's strategy. Egg's sale could be helped by the fact that Aviva's mergers and acquisitions director Clifford Abrahams is already well acquainted with Egg's business. Until last year he worked at Morgan Stanley, where ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on uncategorised

Titan Wealth inks Harlequins partnership

Titan Wealth inks Harlequins partnership

Becomes wealth management and women’s partner

Jen Frost
clock 03 October 2025 • 2 min read
Scotland Investment Roadshow 2025: Join PA in Edinburgh and Glasgow next week

Scotland Investment Roadshow 2025: Join PA in Edinburgh and Glasgow next week

The Scotland Investment Roadshow kicks off next week

Professional Adviser
clock 19 September 2025 • 1 min read
Scotland Investment Roadshow 2025: Join PA in Edinburgh and Glasgow next week

Scotland Investment Roadshow 2025: Join PA in Edinburgh and Glasgow next week

The Scotland Investment Roadshow kicks off next week

Professional Adviser
clock 16 September 2025 • 1 min read