'Cultural differences' between advice and sales revealed

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Sales forces and tied advisers poured the vast bulk of their clients' money into the IMA Protected/Guaranteed sector in April, despite being largely ignored by IFAs who opted to diversify across asset classes.

The IMA Protected/Guaranteed sector soared to the fourth highest position for net retail sales in April. However, while the sector was ranked 20th for net sales through the intermediary channel, with just £7.4m of net inflows for the month, the category saw substantial flows from the sales force and tied agent channel. Of the £172.3m net retail inflow into the sector in April, almost £168m came from the sales force and tied agents - by far this channel's highest selling sector. The second most popular sector in the channel was Cautious Managed, with about £36m. However, advisers chose t...

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