Companies and markets associated with the World Cup, along with related activities such as TV sales and pizza delivery, are predicted to see a short-term profits rise.
A commentary issued by Standard Life Investments this morning points out in the run up to previous World Cup tournaments, the host nation usually sees strong stock market performance, followed by the underperformance in equities, as do firms which are directly associated with the sport and its players. SLI notes a boost to the German consumer goods, retail and tourism sectors could in fact be the catalyst for economic recovery, as around one million people are expected to descend on Germany from overseas, alongside an additional 2.5 million Germans soccer fans who will “feel a positive im...
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