Companies and markets associated with the World Cup, along with related activities such as TV sales and pizza delivery, are predicted to see a short-term profits rise.
A commentary issued by Standard Life Investments this morning points out in the run up to previous World Cup tournaments, the host nation usually sees strong stock market performance, followed by the underperformance in equities, as do firms which are directly associated with the sport and its players. SLI notes a boost to the German consumer goods, retail and tourism sectors could in fact be the catalyst for economic recovery, as around one million people are expected to descend on Germany from overseas, alongside an additional 2.5 million Germans soccer fans who will “feel a positive imp...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
