Aegon to launch consumer brand campaign

Aegon will launch a campaign next Monday incorporating national media, airports, railway stations and taxis in what it is calling the first ‘educational’ phase of a long term push. The brand awareness exercise is timed to coincide with Aegon's push into the bulk annuities market, following the launch of its open market option in individual annuities late last year. Lesley McPherson, spokeswoman for Aegon, argues the company’s corporate proposition is very strong with group pensions, group employee benefits and administration businesses. While the Edinburgh-based life insurer is not ye...