Online 'blind date' pairs advisers with networks

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A company designed to help adviser firms select an appropriate network via an online blind-date has been launched.

Adviser Matrix enables firms to anonymously post their details online before matching them up with one or more of the 20 available networks. Its founders say they got the idea for the company after hearing of the difficulties advisers face selecting a suitable network. It adds research suggests one in five adviser firms has considered making the switch in 2008. “Choosing a network is not a quick process,” Julian Wells, co-founder and director of Adviser Matrix, says. “Our research found 43% of brokers who have considered joining networks this year spent three or more hours with each n...

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