Customer control cuts CI claims time

The provider says its latest initiative, which allows customers to take the medical report form to their doctor directly rather than relying on the insurance company to do so, reduces the end-to-end claims time by a third. Sarah Butler, claims team manager at Norwich Union Life, suggests doctors react better to patients than insurance companies. She states: “Despite the onus being placed on the claimant, we have found that no one feels it an imposition when they know that their claim will be resolved more quickly as a result.” Norwich Union Life still pays the GP for the informatio...