Norwich Union brand to be scrapped

The move is part of Aviva’s plans to create a worldwide brand and grow the business on a global scale. Aviva is the international savings, investments and insurance group formed from the merger of Norwich Union and CGU in 2000. Following the merger the parent company, CGNU plc, operated under 40 major trading brands across the world until the Aviva brand was introduced in 2002. The company plans to complete the transition to a global brand over the next two years, with Norwich Union (UK), Commercial Union Poland and Hibernian (Ireland) becoming Aviva. In October 2007 group chief execu...