Scot Eq to launch CI awareness campaign

The campaign follows research by Scottish Equitable last month, which highlighted confusion among consumers about what critical illness (CI) policies cover them for. From mid-October, IFAs will receive factsheets explaining the factors to look out for which consumers may overlook, such as height, weight, alcohol and tobacco usage, and immediate family history. A direct consumer campaign will involve interviews by Matt Rann, head of underwriting and claims for Aegon UK, with local radio stations. It is likely the campaign will last for two months, after which Scottish Equitable will ...