IFAs should promote themselves via local media if they want recognition as the "best source of financial advice" in their local area, says consultant Corporate & Financial Services Communications.
CFSC bases its conclusion on a survey of some 200 IFAs, who were questioned about their use of local and regional media in relation to potential business leads. Simon Astley, CFSC managing director, says: "If an adviser based in a city or town builds up a good relationship with their key newspapers and media there is far more chance that they will be able to attract new clients within that area." He continues: "The power or local newspapers and media is tremendously under-estimated." To help advisers reach their 'total target group', CFSC is launching a guide You can't always rely ...
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