Norwich Union (NU) will use the faces of Dame Edna Everage and Alice Cooper as part of an advertising campaign to let consumers know it is changing its brand to Aviva.
The insurer says Everage and Cooper, along with film star Bruce Willis, model Elle McPherson and musician Ringo Starr, are examples of how changing a name can bring success. It says the campaign, which will launch on 26 December across national broadcast, print, outdoor and online media, will see the celebrities ask themselves: "Would this have happened if my name had been...
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