Need for annuity body to help consumer awareness

Speaking at the National Association of Pension Funds (NAPF) Investment Conference in Edinburgh, Debbie Harrison, co-author of the report: “Annuities & Accessibility: How the industry can empower consumers to make rational choices” said most consumers understand the importance of shopping around and apply this to most of their purchases. But at the moment two in three people do not use the OMO when choosing their annuity, this is because, according to Harrison, consumers build up a learning curve with property purchase, as they do with cars, holidays and other ‘big ticket’ items. But as t...