Prospect of ad spend lifts FTSE a fraction

The FTSE 100 index was up around 9.9 points or 0.2% to 4417 within the first hour of trading while the FTSE All-Share index gained 0.2% to 2206 and the FTSE 250 index is still flat at 6218.9. Commercial network TV station ITV is up 2.5% or 2.2% to 114.75p while Aegis Group, the world's biggest independent buyer of advertising time, is also up 1.5p or 1.7% to 88.75p after suggesting ad spending potential is improving and business budgets are increasing. BAE Systems, the defense contractor, is also up 3.5p or 1.6% to 216.5p as its business potential continues to increase. Mining st...