Financial advisers are the most significant source of influence for consumers purchasing protection and mortgage products, according to research by Teamspirit.
The survey of 2,000 people in the UK reveals nearly four in 10 (37%) choose protection products based primarily on advice from financial advisers. The second biggest influence on choices of protection products is advertising and direct marketing literature, cited by 15% of respondents. The figures also reveal three in 10 (29%) consumers consider advisers to be the most important source of information when selecting a mortgage, while 18% cite in-branch product literature as the most important source. When choosing a pension, 44% of respondents say employers are the most influential ...
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