Builders must lifestyle projects, says RICS

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Property developers should not only take into account affordability when planning project, but also consider what age group they are building for, says the Royal Institute of Chartered Surveyors.

According to a RICS survey published today, it is not only people's "purchasing power" which dictates where they want to live or buy property. Also having a great impact on their decisions is their current stage of life, such as existence of family, chilren, and so on. RICS says there are "five ages of homebuying": single buyers, couples with no children, couples with children at home, couples with children that have left home, and those aged 65 and older. The survey does not mention single-parent families. People in these different ages of homebuying all want something differen...

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