Pioneer Friendly Society is linking the offering of business workshops with rising sales of PHI product, according to its latest quarterly results.
New PHI applications are up 59% on the same quarter last year, the firm reports. Pioneer says making PHI an easier product to get across to clients is key to its success. It says its meetings for intermediaries, which focus on “workshop selling” will remain fairly unique because of the industry’s general reluctance to organise such events. IFAonline
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