Editorial: PFS "launch" could save PI and mis-selling crisis

Under the spotlight of this new body, officials are trying to tackle the biggest problems facing an IFA firm's image in the eyes of the consumer by dropping the 'adviser' label within its name and attempting to create the product risk assessment which the FSA has so far refused - or been too afraid - to establish. To be fair, the PFS proposal has dropped the 'label' largely because the name no longer reflects the mix of staff or titles within an intermediary firm who are not called advisers - such as paraplanners, financial planners, compliance officers, administrative staff and mortgage...