Unscrupulous sale and rent back firms are making misleading comparisons between their own services and regulated equity release products, says Safe Home Income Plans (SHIP).
The equity release trade association is urging Trading Standards to act to ensure consumers do not buy products that are not suitable for them. SHIP has written to Trading Standards with two major concerns about the marketing of sale and rent back services by some firms. According to SHIP, many sale and rent back firms fail to make clear the risks involved in the schemes on their websites. The industry body also claims many schemes are comparing their own products to regulated equity release plans, which could confuse consumers. One example, uncovered by SHIP, suggests traditional equit...
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