L&G bids to help advisers boost protection sales

clock

Legal & General (L&G) says it can help advisers boost their protection sales after launching an internal MI tool.

ReMIT – Retention MI Toolbox – collates overall sales volumes, the proportion of applications converted into sales as well as rates of lapsed policies for advisers selling its products. L&G says it can then identify those advisers it feels could boost their protection sales and help them devise a business plan to do so. Adrian Clark, chief operating officer of protection at L&G, says: “Our new management information tool provides us with a window in to the sales performance of advisers and allows us to highlight where we can use our expertise to improve advisers’ profitability. “Not o...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Aviva in high value protection proposition launch

Aviva in high value protection proposition launch

Rising demand for IHT planning

Cameron Roberts
clock 25 August 2026 • 2 min read
Advisers are changing their views on joint life cover

Advisers are changing their views on joint life cover

What represents true value for the client?

Alan Lakey
clock 11 August 2026 • 3 min read
Let's talk 'triple shock': Why the protection gap starts with three dangerous assumptions

Let's talk 'triple shock': Why the protection gap starts with three dangerous assumptions

Three assumptions keeping the protection gap alive

Graham Singleton
clock 28 July 2026 • 5 min read