Standard Life to 'accelerate' wrap rollout

Mark Polson, head of communications at Standard Life, says the platform must be distributed in a way that ensures adviser firms receive the right level of support. “We think there needs to be a deep relationship between us and our customers, and we work with them to show where wrap does and does not work for their business,” he says. The platform had 209 IFA firms set up by the end of 2007 and Polson says Standard Life plans a controlled acceleration of recruitment during 2008. A number of factors are taken into account when setting up the platform for an IFA firm, says Polson, including...