Friends Prov and LV= support '08 cricket season

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Don't let the weekend snow fool you, there are only a couple of weeks until the start of the 2008 cricket season.

The England and Wales Cricket Board (ECB) officially launched the season yesterday, with insurers Friends Provident and LV= playing a major part in proceedings again this summer. Friends Provident returns as named sponsor of the 50-over competition and LV= continues its role as sponsor of the County Championship. In addition, Friends Provident has been confirmed as the first official sponsor of England aged-group cricket, on a two-year deal. Banking giant NatWest will also continue its association with the ECB, with naming rights to the International Test and limited-over competitions, ...

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