Novia unveils white labeling for advisers

From the end of April, clients will see their adviser firm's brand on-screen when browsing their valuations and transaction history pages and print-outs. Novia says the facility is a significant step forward in offering bespoke solutions for the online adviser. "Novia believes advisers should be able to maintain their own brand while taking advantage of our technically advanced platform," says Richard Denning, director of operations at Novia. "Unlike many traditional providers in the market, we do not believe that simply pushing a retail brand is critical to our success. More impo...