Communication key to managing DC concerns - Fidelity

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Companies with a proactive communications strategy will be better placed to minimise possible member distress over defined contribution asset falls, Fidelity says.

The provider said many of the nation's 5.3 million DC members will face a "nasty shock" when their 2008 annual statement is sent out. However, it said companies that employ an effective communication strategy are more likely to have an engaged and motivated membership. Fidelity said long-term analysis of UK stock market returns shows that every "lost decade" of negative annual returns - on a rolling basis there have been 17 since 1899 - markets bounce back with a decade of strong average annual total returns. The average annual fall in a "lost decade" is 3% but the decade immediately ...

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