Financial firms expect sales boost

The independent marketing organisation says market confidence is up based on five questions it sends to more than 300 members of the Forum every quarter. The Marketing Confidence Index also suggests firms will be looking to recruit over the next few months, but will not be spending any cash on marketing campaigns. Anthony Thomson, chief executive of the Forum, says: “It would appear from the Index that many marketing professionals are expecting to achieve the Holy Grail: higher sales with no significant increase in budget. “This sales peak is also not seasonal, as the research was undert...