We've all heard the phrase 'sex sells', but it seems even the financial services regulatory body is prepared to push the boundaries once in a while if it will get consumers to read about finance.
The launch today of The World of Mortgages Laid Bare website is bound to at least catch the attention of the newspapers City diary columns, if only to highlight the cheeky image this apparently sober and serious regulator is now seeking to promote. It should be the perfect opportunity to come up with the perfect headline, but to be honest we at IFAonline is struggling, so we thought we’d open the floor and ask the readers if you can do any better – and there’s a bottle of wine for the best headline. There must be hundreds of headlines which could legitimately be added to this story, s...
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