Royal Liver makes progress for the IFA market

clock •

Royal Liver Assurance is just weeks away from launching the UK's first virtual life office and a new distribution channel targeting IFAs.

Created as a paperless protection provider, the newest UK life company called progress from Royal Liveris an extension of the traditional Liverpool-based life office and is designed to reduce the pressure IFAs face with administration by conducting all business totally online. The concept of a virtual life office is already operational and generating business in the US and Canada, so Royal Liver's development team set out to build one for the UK market. Rather than follow the traditional business model, a team of just 20 staff asked advisers what they would like to see in a life compa...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Brian McLaughlin: Your client can now ask a chatbot what you did for the fee

Brian McLaughlin: Your client can now ask a chatbot what you did for the fee

'Here is the odd thing about ongoing advice. The better it is done, the less of it the client sees'

Brian McLaughlin
clock 11 November 2026 • 4 min read
Andrew Goodwin: Why advisers should react positively when clients praise AI

Andrew Goodwin: Why advisers should react positively when clients praise AI

We really need to do is explain why AI is neither all good nor all bad

Andrew Goodwin
clock 09 November 2026 • 5 min read
Utilities might be the next AI play for patient investors

Utilities might be the next AI play for patient investors

‘It’s less flashy than the tech sector’

Ian Aylward
clock 04 November 2026 • 3 min read