Life insurers share the same level of consumer trust as credit card companies and a lower level than banks and building societies, a university study suggests.
According to the Financial Services Research Forum's 2009 Trust Index, produced by Nottingham University Business School, life insurance firms score 72.69, only marginally above credit card companies' 71.55. Brokers/advisers (81.67) receive the highest ratings on trust and trustworthiness, followed by investment companies (76.24), general insurers (75.98) building societies (75.22) and banks (73.96). However, the survey suggests consumer trust in the financial services industry remains remarkably robust despite the banking crisis and global recession. With an average trust rating of 7...
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