PruProtect in annual premium discount offer

Additionally, consumers forced to temporary leave Vitality, perhaps due to pregnancy, can 'lock-in' their lowest rate. Previously clients with PruProtect life or serious illness cover, or income protection, who did not follow the programme, would see their premiums climb, but the firm is also scrapping that rule. "Our serious illness cover is already the most comprehensive of its kind in the UK," Kevin Carr, director of protection development, says. "As well as becoming more competitive, we are enhancing our proposition for consumers by allowing them to reduce their future premiums an...