Financial advisers are being encouraged to join social networking sites such as Facebook and Twitter to maximise their exposure.
Networking forum IFA Life says advisers are failing to maximise the number of referrals they receive because of their relative obscurity in an online age. There are around 10 known UK advisers listed, along with their company details, on Facebook and Twitter, which enables users to update their subscribed readers in real time. "2009 is the year of the networker," says IFA Life founder Philip Calvert. "Not only is networking a great way to meet large numbers of people, it's also a very cost effective way to raise your profile which is important whilst there are pressures on marketing bud...
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