Axa will launch its new menu-based protection range on 19 November, under the banner of ‘Axa Protection Account'.
Customers will be allowed to have multiple types of cover in one account and can select from life cover, critical illness cover, income protection, mortgage income protection, ASU and household insurance. “Customers can open an account to meet all their particular protection requirements. As needs change over time, the customer can add new cover or alter existing protection,” said Paul Bennett, protection marketing manager at Axa. The new proposition will be the first time Axa has distributed protection policies through intermediaries. It has already selected Bankhall and Telenet t...
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