Pru Health has been rated as the insurer most willing to get involved in building up intermediaries' businesses in a survey by the Association of Medical Insurance Intermediaries.
The survey of almost 9,500 intermediaries reveals almost half say Pru Health “wants to get really involved” in building the intermediary’s business, such as through marketing support or sharing ideas to increase sales. Pru Health is followed by Axa PPP Healthcare, which 28% of respondents say wants to get really involved in their business, Norwich Union Healthcare (23%) and BCWA Healthcare (22%). Pru Health and Axa PPP are also recognised as being good at offering training, with the majority of respondents (67% for Pru Health and 51% for Axa PPP) assessing the insurers as “very willin...
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