Alexander Forbes first IFA to IIC prize

The Investor in Customers Ltd award is an independent and comprehensive assessment of business standards. It enables organisations to evaluate its relationships and effectiveness in meeting the needs of customers. AFFS was rated ‘superior’ after 325 of its corporate customers participated in an audit process. Tim Morgan, AFFS managing director, says the process will further improve the firm’s client interaction. “Achieving superior rating in Investor in Customers at our first attempt demonstrates the commitment we make to delivering excellent customer service,” he says. “We do however ...