NU-owned wrap platform takes network allegiances

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Lifetime Group, the wrap platform provider 70% owned by Norwich Union since a £13m deal announced last October, has lined up Millfield and Tenet as the first national IFA groups to adopt its technology.

The announcement means that more than 6,000 advisers are likely to soon be using the Lifetime Portfolio platform, as Millfield - which itself owns about a quarter of Lifetime, and claims to be the largest national IFA following its merger with Inter-Alliance - says it has 1,600 advisers thoughout the UK, with Tenet claiming more than 5,000 through its seven major brands on the market. Lifetime says its platform will provide “an integrated investment and asset management service enabling effective asset allocation...

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