AXA expands IFA protection website

The site was launched in March to provide advisers with toolkits, statistics and testimonials to help them sell protection. Now AXA says it has collected enough data to identify the most popular areas of the site and expand on these. It says, of those advisers clicking through to the website, 28% did so to look at the free adviser toolkit area, while 27% wanted to find out more about protection products for mortgages. Two new customer-facing sales aids that have just been added to the site have also had strong interest, it says, with 95% of advisers who clicked through downloading them. ...