ScotEq takes savings marketing 'back to basics'

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Scottish Equitable has launched a new range of marketing material to help advisers encourage people into saving more.

It says the publication of the white paper just over a week ago, and in particular plans to raise the state retirement age, is providing the perfect opportunity for advisers to bring up the subject of pension saving. To help with this, Scottish Equitable says it has designed a series of leaflets which go “back to basics” explaining: The increase in longevity The extent of the savings gap What the state pension will provide The tax advantages of pensions The cost of delaying saving An objective analysis of the pros and cons of pensions compared to buy-to let or residen...

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