Bounty parenting club launches CTF campaign

clock

Bounty, a for-profit UK parenting club, is to use its access to new mums to encourage parents to invest their Child Trust Fund (CTF) vouchers.

Bounty decided to help promote the CTF vouchers in an effort to boost their take-up as government figures show one in four parents are failing to invest them for their children. Bounty already receives an undisclosed amount from the Government every year for including information on the CTF vouchers in its hospital goody bags (which also include nappy creams, breast pads and similar products). But beginning this month, Bounty will also provide information about CTFs in the 830,000 “Pregnancy Information Packs” it distributes annually through midwives and doctors’ surgeries to expectant...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Wrestling with the idea of a new world order? Try European smaller companies

Wrestling with the idea of a new world order? Try European smaller companies

'Let me try to explain the case for calm'

David Walton
clock 15 March 2026 • 4 min read
Low-cost platforms spur one in three UK adults to invest

Low-cost platforms spur one in three UK adults to invest

Trading 212 the main beneficiary

Michael Nelson
clock 12 March 2026 • 2 min read
Understanding the investment appeal of the energy addition

Understanding the investment appeal of the energy addition

Positive change takes time

Tim Humphreys
clock 11 March 2026 • 4 min read