Bounty parenting club launches CTF campaign

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Bounty, a for-profit UK parenting club, is to use its access to new mums to encourage parents to invest their Child Trust Fund (CTF) vouchers.

Bounty decided to help promote the CTF vouchers in an effort to boost their take-up as government figures show one in four parents are failing to invest them for their children. Bounty already receives an undisclosed amount from the Government every year for including information on the CTF vouchers in its hospital goody bags (which also include nappy creams, breast pads and similar products). But beginning this month, Bounty will also provide information about CTFs in the 830,000 “Pregnancy Information Packs” it distributes annually through midwives and doctors’ surgeries to expectant m...

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