Client pool faces debt threat

clock

Middle to lower-income earners - C1C2DEs - will become even less attractive than they perhaps already are as potential leads for adviser businesses, according to research published by Key Note.

The marketing research consultant says changes in earnings patterns and fiscal policy mean the level of disposable income available to save or invest is quickly disappearing for those not rich enough or poor enough to qualify for means-tested benefits. “With current social policies favouring families and pensioners on very low incomes through the tax-credit and pension-credit systems, and economic policies favouring entrepreneurs and directors of large companies, those in the middle have little chance to amass capital and are not poor enough to qualify for many, or any, means-tested state...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Rise and fall of finfluencers: Shifting the advice landscape

Rise and fall of finfluencers: Shifting the advice landscape

Investors shift back to traditional advice as finfluencers’ popularity falls

Sahar Nazir
clock 24 May 2024 • 7 min read
PA Working Lunches: Register today to hear from Schroders

PA Working Lunches: Register today to hear from Schroders

Join us for an informative session worth one hour of CPD

Professional Adviser
clock 24 May 2024 • 1 min read
Feel Good Friday: Financial education for the next generation

Feel Good Friday: Financial education for the next generation

RedSTART and The Money Charity on the importance of education

Professional Adviser
clock 24 May 2024 • 1 min read