More evidence of KFI consumer confusion

TML, which focuses on selling sub-prime mortgage products from Kensington Group, had planned the KFI facility as part of its website re-launch taking place today. Instead of KFIs, however, customers will be able to obtain generic illustrations of mortgage costs and monthly repayments, with encouragement to call for more information. ”Customers still just want to an indicative quote answering the questions ‘how much?’ and ‘can I afford it’,” says Robert Kelly, IT director of TML Financial Services. The intermediary’s original idea was to use a KFI facility to drive applications onli...