Lincoln Financial Group is set to launch tele-interviewing for its protection product after a pilot study suggested it quickens the applications process and causes a drop in non-disclosure rates.
The new service, set for launch on 17 March, will be run in partnership with tele-interviewing specialists MorganAsh and Lincoln is confident it will improve its menu-based Financial Foundations offering. Keith Robertson, Lincoln chief underwriter, says: “The industry has struggled with the issues around non-disclosure for some time now. “Tele-interviewing provides a significant opportunity for clients to provide the relevant information we need in a convenient manner.” Andrew Gething, managing director at MorganAsh, adds: “Our strategy is not only to reduce non-disclosure but to make bu...
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