Thinc brand scrapped for 'Bluefin'

PIFC and SBJ Benefit Consultants, which are also owned by AXA under the name Advisory Services Ltd, will sit under the Bluefin brand with Thinc. The general insurance broker companies of Venture Preference will also be renamed Bluefin. Rebranding will be phased, with the new identity coming into use at the beginning of 2009. John Simmonds, chief executive of Advisory Services Ltd, says: “We are focused on building a highly professional organisation providing quality advice and service to our clients and the launch of Bluefin is an important milestone for us. “In Bluefin we can offer e...