'Tcf does not mean equal treatment'

Speaking at Prudential’s latest industry forum, Jackie Doyle-Price, a member of the FSA’s Tcf central team, says Tcf is about treating each customer appropriately and responding to their needs, which does not mean treating customers equally. She states: “Not all customers are the same and not all their needs are the same. If you treat customers equally the advice and products may not be suitable.” In response to challenges about whether commissions should be the same for each customer, Doyle-Price says the FSA prefers to avoid issues about commercial decisions but says advisers should m...