Annuity Direct appoints Bob Bullivant as CEO

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Annuity Direct has appointed Bob Bullivant as chief executive officer (CEO) to spearhead its expansion into the retirement income market.

Bullivant joins from the CII where he was deputy director general for four years. He will start at Annuity Direct at the end of April while managing director Stuart Bayliss, who has run the business for the past five years, will focus on business development and public policy. Bullivant says: “I really feel that Annuity Direct is exceptionally well positioned to take advantage of the increasing focus on asset decumulation and the open market option.” Bayliss comments: “I sold the business last year. It has been my business for 18 years but I didn’t do the day to day running for the vast...

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