Psychology 'missing' from gov't savings plans - expert

Commenting on the findings of research into human behaviour and financial services, Paul Webley, professor of economic psychology and deputy vice-chancellor at the University of Exeter, says the issues start at an early age. Children may be more malleable in terms of establishing savings patterns, but they are learning their skills from parents who show little interest insaving today for a rainy day tomorrow. Until the government gives greater weight to the psychology of saving, it may be that such patterns persist. Cultural and other reasons mean most Brits increasingly save to sp...