Pru UK sales flat in 2007

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Prudential's total UK sales remained flat in 2007 and the insurer relied on Asian business to boost group figures, according to its annual results.

The group’s total UK sales stuck at £897m last year while sales in Asia soared by 44% to £1.306m. UK retail sales rose just 4% in the fourth quarter of 2007 to £715m although individual annuity sales rose 4% to £283m. Sales through intermediaries fell 26% from the same period in 2006. There was better news for with-profits annuity sales which rose 30% to £48m in 2007 while retail with-profits sales increased 21% to £231m. Meanwhile, the lifetime mortgage business was up 75% to £156m. Prudential did not include PruHealth sales in the group’s total figures but the business grew 80%...

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