Hong Kong Chinese prefer family to IFA advice

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Hong Kong Chinese people continue to turn to family and friends for financial advice, but it may not be good enough to withstand testing global financial conditions, warns Zurich International Life (ZIL).

ZIL Wealth Monitor research, probing into attitudes and financial plans of high-earning Hong Kong Chinese people, found 54% of those surveyed turn to friends and family for financial guidance instead of seeking professional advice. Only 7% cited cost as a reason for avoiding professional independent financial advice, while the survey found 33% of people do not to use an IFA as they prefer seeking advice from friends and family or relying on their own judgment. However, the research also revealed that 30% of those surveyed seek financial advice from insurance agents, 36% turn to agents f...

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