German brokers embrace UK life assurers

Psychonomics, a division of market research organisation YouGov, said that since the barometer started in 2002, British life insurers such as Standard Life, Clerical Medical and Canada Life had steadily worked their way up the rankings, succeeding in snatching a piece of the action from traditional German providers. This news comes as Psychonomics publishes a study suggesting that German consumers are increasingly open-minded towards buying financial services from companies based abroad, with 23% of the total sample (and a higher proportion of men and high-income households) open to the o...